That’s A Bold Statement

I like Jimmy John’s sandwich shop.  They’re friendly.  They’re fast. They play unusual XM stations.

Given all that I eat there once or twice a week for lunch.

Today was one of those days.

I ordered the Slim #4 with cheese, some chips and a drink.  I sat down to eat my sandwich and read some Chuck Klosterman.

That’s when I saw this…

Best...marketing...ever!
Best...marketing...ever!

I highlighted the most important part of that table tent.

That’s a bold claim.

Bold indeed.

Needless to say I will be back for lunch soon.

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